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BMW Joins Iberdrola to Boost Electric-Car Market in Spain

17 December 2013 | Bloomberg

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Bayerische Motoren Werke AG (BMW), the world’s biggest manufacturer of luxury cars, and Iberdrola SA agreed to collaborate on electric-vehicle sales in Spain as the country promotes cleaner transport to curb emissions. Iberdrola, Spain’s largest power producer, will encourage its customers to choose BMW electric vehicles, while the German manufacturer will recommend Iberdrola’s renewable energy, the Bilbao-based utility said in a statement. European carmakers are betting that battery-powered vehicles will emerge from their niche status and become mass-market products as nations strive to cut transport pollution to meet emission targets. BMW started selling its i3 in Germany last month as competitors Mercedes-Benz, Volkswagen AG and Nissan Motor Co. promote rival models.


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