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Nissan Banks on China Subsidies to Boost Electric Cars

15 May 2014 | Bloomberg

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Nissan Motor Co. (7201), maker of the Leaf electric vehicle, said it is targeting to win 20 percent of EV sales in China as the central government steps up efforts to cut auto emissions and reduce air pollution. EV sales in China may rise to 100,000 to 400,000 vehicles a year by 2017 to 2018, and Nissan expects to win about a fifth of the market, according to Jun Seki, head of Nissan’s China business. Actual demand will depend on the price of EV models, consumer anxiety about their range and ease of access to charging stations, he said.


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